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Strategy,
it all comes down to STRATEGY.
We believe your
Web Action Plan doesn't need to be complicated, it
needs to be SMART. (specific, measurable, attainable,
realistic and timely). At H3Bgroup we use a straightforward
assessment system called DARE: Discovery, Alignment,
Refinement, Engagement. First, we find out everything
about your market position:
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Who are your clients now?
• What are they buying?
• Who would be your ideal client?
• What do they want to buy?
• What is your unique selling proposition?
• Does your message work in the marketplace?
• Is your branding strategy working?
• What does your SWOT reveal? - (Strengths,
Weaknesses, Opportunities, Threats)
• Does an online business fit in your marketing
budget?
• What is your plan for your prospects to
find you on the Internet? |
With these questions,
and more, we work to identify the online goals your
company wants to achieve, as we create an “IN
YOUR FACE RESULTS” online marketing strategy.
Only then do we ENGAGE the web design or re-design
process. This is when we MAP out the kinds of e-marketing
tools we think will work within the context of your
goals and budget.
Web Design
on Purpose:
At H3Bgroup we
have an expression for website design. “Pretty
is as Pretty does.” To us your website design
is more than a look. There are lots of web sites out
there that are absolutely beautiful – yet can’t
convert a prospect into a buyer to “save their
hosting bill.” We
consider all aspects of the purpose of your web design:
branding, freshness, innovation, usability and product
appeal to make sure it fits with your overall WAP
strategy.
Internet
Marketing Tools that Work:
If a new web site
or re-design project is in your future let us build
you a true “IN YOUR FACE RESULTS” focused
web site that will help you achieve your web marketing
goals. We only provide tools that will work for your
market or customer base. Here is a sampling of the
different types of tools we can implement for you:
Email
Marketing and Lead Solutions:
Email marketing can give you dramatic results
when used correctly. Do you have a customer list
that you can market to? Do you need to build or
obtain a solid list of customers to engage for
future sales and increased market share? We make
sure you have a legitimate email program that
is first class with custom email design, double
opt-in spam prevention and reliable delivery.
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LeaDomination
- Demand Generation
This revolutionary software and strategy combines
a unique approach to your conversion rate and
bottom line. Having the ability to see users while
they are on your website LIVE, and be able to
get their contact information in real time will
give you a unique advantage over the competition.
Direct notification sent to your sales team, or
direct contact with the customer are just two
of the many features this tool has to offer. Get
more info on Lead Generation. |
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Viral
Inviter "Tell-A-Friend" on Steroids:
This new technology is what made FaceBook and
MySpace SKYROCKET in number of users. It takes
all the hassle out of old, clunky Tell-A-Friend
scripts and lets the user invite everyone they
know to your site in one easy step. Check
out the ViralInviter video! |
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We have many other
strategies and tools to help you succeed online. For
more information and a FREE consultation please fill
out the form in the left column of our website and
we will contact you ASAP! You can also reach us by
calling 1.888.H3B.1717 for immediate information.
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